The image of a business, its leadership, and the reputation of its products have a direct influence on the growth of its activity. 

Businesses are too often in “reaction” mode with regard to an undesired evolution of this image, whereas reflection and analysis of weak signals can allow for the understanding of trends, the anticipation of destabilization, and a wider perspective on competition. 

The Internet and social networks are profoundly changing the constant of time: it is necessary to permanently watch and integrate results into the customer’s global strategy.